Web Design | Branding | Summer 2019
Elevation and transformation: Maintaining brand consistency while undertaking a sweeping makeover campaign.
Outlining the strategic vision the PK team took in diving into rebranding and revamping Webcor. The goal? To amp the company’s online footprint, making them distinct in the digital space.
Nailing website cohesion through dialed-in branding, optimized strategy and savvy competitor analysis.
Brand Consistency
Maintaining Webcor’s brand unity across all digital platforms was crucial. PK skifully overhauled their site to seamlessly match their updated visual style and branding
User-Centric Design
The heart of the team’s strategy spotlighted usability and accessibility. This was done by rolling out a user-centric strategy with a focus on user-persona modeling and heuristic evaluations.
Competitive Benchmarking
PK dived into strategic competitive benchmarking, peeking into rivals’ interfaces and functionality. This provided the team with valuable insights into market standards, user wants and innovation.
Iterative Process
After evaluating the website, the team kicked into an iterative design process that flowed into a cycle of rapid prototyping and tweaking. This method kept the team agile and responsive to user feedback.
Content Organization
Crafting a cohesive info setup was key for the team. By organizing with smarts and strategy, PK delivered content that was spot on and exactly as the client had imagined.
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